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The project aimed at developing a measurement methodology to assess the social impact generated by the initiatives undertaken by BNL – BNP Paribas in the context of the partnership «BNL per Telethon». We applied the methodology to assess the generated direct and indirect impact of the actions of the bank not just on Telethon but also on all the stakeholders involved in the initiatives.​
The results showed the impact of the initiatives in terms of donors’ acquisition and loyalty, awareness and trust towards Telethon, employee engagement, and cultural and sports participation.​
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